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| http://www.vernon.ca/images/uploads/council/agendas/packages/131028_2.pdf |
Vernon will be rolling out a campaign to make residents aware of concerns of letting their vehicles unnecessarily idle. City staff say it causes health and environmental issues. Council has agreed to spend 54-hundred dollars for the promotion in the first year, and 45-hundred each year after that. Councillor Brian Quiring questions using some of that for printed documents. He says "I support the program, I just don't support printing a bunch of material and using money to produce posters and hand out some pamphlets when we're trying to do something good for the environment." Quiring says radio ads -- which are part of the plan --would be most effective, along with signs placed at strategic sites.-------
Don Quixote Note: The Council agreed to consider the use of the funds within the upcoming budget deliberations. The original allocation (that I opposed) from the agenda package (P.69) had written material and paid ads in local publications. The most effective use of this money is for signage in correct areas and radio ads at designated times of the year.
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