Vernon Gets New Brand

Posted on 6/22/2015 by Pete McIntyre 107.5 KISSFM

'Make It Yours' is out, and 'Activate Life' is in, as the City of Vernon's new community brand. City council has approved that slogan for marketing campaigns after it was developed by the economic development advisory committee which got input from residents, visitors and stakeholders. Committee spokesman Glenn Benischek says they had 1,018 respondents to a survey at the Visitor Info Centre and online. "It was a robust process. and the outcome will prove itself, " Benischek told city council. Councillor Catherine Lord says the brand "kind of grows on you." "From some of the examples I've seen , where it says 'Activate Your Menu' or 'Activiate Your Golf Game,' you can use that with almost anything, so I think our commercial people and our business community is going to embrace it," Lord tells Kiss FM. Mayor Akbal Mund says the committee did a good job gathering input and coming up with the brand. "I think they've done their research well, and they talked to not only the residents here but residents who don't live here, and both think of Vernon as an active place." Councillor Bob Spiers isn't sure the time and money spent on developing the past or present slogans is really worth it. "I'm as happy with this one as I was with the last one. I don't know what it achieves," says Spiers. Economic development manager Kevin Poole says the city has spent about 15-thousand dollars so far on developing the brand, which staff will next attempt to have trademarked. "We will embrace it in all our tourism and marketing campaigns,"says Poole.
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From agenda Package  June 22 P.52
The costs associated with this project to date has been $14,247.25. Of this, $9,896.25 was for the services of Tambellini Design to develop the graphic design, brand promise and facilitate the Branding Task Force meetings. An additional $4,351 from the Web Advisors was utilized for surveying non-residents and compiling the results. The funds were spent in 2014 and were taken from the Economic Development Projects Budget.
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Canada Trademark Registry Search

http://vernonblog.blogspot.ca/2010/01/city-of-vernon-unveils-new-logo.html
(Above Posting when last slogan was introduced in 2010)
The logo design project was funded entirely through a Union of BC Municipalities Community Tourism grant. Just under 13-thousand dollars was spent on the new logo which was drawn up by a local firm, Stephanie Tambellini Design.
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KISSFM POOL Results as at 6:30 PM

Do you like the City of Vernon's new brand "Activate Life" which will be used in marketing campaigns?

Yes	11.4%
No	34.3%
Don't Understand It	25.7%
Don't Care	28.6%

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Morning Star Poll Results at 6:30 PM

Question of the Day

Do you like the new Activate Life brand developed for City of Vernon marketing?