These Fake Local Grocery Ads Brilliantly Skewer Northern Canada's Surreal Food Prices Driving home the crisis in Nunavut

By Gabriel Beltrone ADWEEK.COM January 6, 2016, 10:10 AM EST
If you want to pay $48 for a bag of flour, head to northern Canada. It might even come with the same cheesy smile that your local grocer promises in its own ads. A new public-service campaign uses dark humor to raise awareness of a serious issue: skyrocketing food prices in Nunavut, the large but thinly populated territory that, on a world map, juts out of the top of Canada into the Arctic Ocean. Three parody commercials by Calgary agency Wax for a fictional supermarket called Way North highlight the problem with the obligatory bad jingle and footage of grinning store workers shilling goods at costs so outrageous they seem impossible. The problem is, those price tags are real. (more)


---------------
Follow the link for 3 more Youtube Parodys.