P.7 Of The Morning Star Sunday Aug. 27, 2006. 3/4 page ad. from the City of Vernon entitled ' FACTS ABOUT WATER RECLAMATION IN VERNON'
Is this ad necessary? Why should we spend $700 or more (?) on an ad that says that there is no substantial change and that we have only discharged into the lake once in last 20 years and we never will unless there is an emergency. Oh, yeah our fecal level is 50 colonies compared to swimming water's accepted level of 200 fecal colonies. Surely we could have just published the ad on the City's website.
In 2005 VERNON spent $85,796.38 on ads in BLACK PRESS GROUP (Morningstar) and $60,102.50 in 2004. While some ads are required by provincial legislation other ads are nothing but Blatant promotion and are unnecessary ! The City has started to advertise in both local papers with regards to legal type ads, but the promotional releases seemed confined only to the Morningstar as it has the wider circulation, I guess. It will be interesting to see the total dollars spent this year on advertising!!
Related ARTICLES AT:
http://vernonblog.blogspot.com/2006/08/city-challenges-dumping-claims.html
http://vernonblog.blogspot.com/2006/08/mislead-over-sewage.html
http://vernonblog.blogspot.com/2006/08/vernon-and-districts-taxpayers.html
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