Sunday, March 25, 2007

Zombie flick dying at box office so far

By Staff Saturday, March 24, 2007 http://www.kelownadailycourier.ca/stories.php?id=24884

The filmed-in-Kelowna movie Fido is doing pretty good in its hometown, but it‘s drawing zombie-like interest in other parts of the country. Although much-hyped across Canada, Fido brought in only $125,000 in its first week, according to the top-movies survey in Friday‘s Globe and Mail. The 10th-ranked movie, Music and Lyrics, brought in $202,000 for the week, although it had a run of $4 million before that. “I don‘t think Fido is in the top 20 nationally, either, although it‘s doing quite well here,” said Barbara Garry, supervisor of Kelowna‘s Paramount Theatre, the only theatre in the Okanagan at which it‘s being shown. “It‘s in our 170-seat theatre, and we‘ve been getting between 40 and 50 people per show. It‘s not a blockbuster, but, compared to the number of people who come to movies here, it‘s doing quite well. “For instance, the movie 300, which is still getting over 100 people at the Grand 10, is drawing maybe 15 people in our theatre. So, there are more people into Fido than 300, at least at the Paramount, and 300 is doing amazingly well at the box office.”

Garry said a lot of customers for Fido were in the movie. “We have tons of people saying they were in the movie or they were an extra,” she said. Fido is a comedy about domesticated zombies in suburban America. It stars Carrie-Ann Moss and is rated 14A. Okanagan film commissioner Sara Shaak said Fido, which cost $10.7 million to make, still has a chance to catch the public‘s eye. “It only opened in selected cities – 10 major markets,” said Shaak, “and it opened against some movies that are doing really well. “It‘s had great reviews, and people who have seen it enjoyed it. They (producers) are relying on word of mouth.”

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