The Certified Management Accountants (CMA) have decided to capture the brand label "Creative Accountants" back from its long journey through the shady side of
the profession as epitomized by the likes of Aurthur Anderson and the Enron debacle. The ads are quite clever as they show the positive side of 'Creative Accounting'The Chartered Accountants (CA) have countered with ads suggesting their adaptability and the slogan 'CAs do so much more'.
What will the CGA's come up with to counter these two bold campaigns to recruit new beancounters? (stay tuned).
No comments:
Post a Comment