Kelowna Courier:
Interior Health has launched a website to attract doctors to this area from around the world. “Neither B.C., nor any individual health authority, is alone in its challenge to recruit and retain the number of physicians required to meet the growing demand for medical care over the coming decades,” said Cathy Stashyn, leader of physician recruitment for IH. In the past, IH has had a limited role in the recruitment of physicians because most doctors are private business people and do not work for IH. “However, given recruitment challenges in today‘s market, IH has developed a comprehensive approach to support communities in attracting physicians,” said Stashyn. The www.betterhere.ca site was created specifically for physician recruitment. Research shows that more than 50 per cent of physicians would use the web to begin searching for new practice opportunities. “The new website ensures that the health authority is able to maximize web-based marketing strategies in its efforts to address current physician supply challenges for communities throughout IH,” she said. The website emphasizes lifestyle benefits in the Interior, while also providing details of all practice opportunities available in the Thompson, Cariboo, Shuswap, Okanagan, Kootenay Boundary and East Kootenay health service areas.
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