Vernon council has agreed to allowing ads on the electronic sign outside Wesbild Centre, but only as long as NORD isn't pocketing all the cash. The city reps voted 4-3 in favour of a variance to allow the third party ads, which normally are not allowed except for bus shelters and benches. Before granting NORD the permit to proceed, Mayor Wayne Lippert says they want to make sure the revenue goes into the centre's programs. "(Council) restricted the permit to get the information on financials (how much the city would get) from the regional district before they'll get any permit. So at the next meeting, if council is not happy with the financials, they do not have to give the permit."Lippert says it's a way to ensure the revenue goes to Wesbild Centre and its programs."I think the fear is that any funds could just go back into general revenue at the regional district and that's not the intent as any revenue coming from that should be going back into the Wesbild Centre." Facilities manager Jim Bailey told council, the sign ads could generate $37,000 in annual revenue.
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