By Wolf Depner - Penticton Western News Published: May 26, 2009
Local officials hope that tourism will take off as the city will get some airtime as part of a promotional video leading up to the 2010 Winter Olympics. The video will run on selected screens throughout Vancouver International Airport before and during the 2010 Winter Olympics. Penticton is among 15 communities appearing in the video and will now hire a videographer to shoot a three-minute piece through Penticton’s Spirit of B.C. Committee after receiving a $10,000 grant from the Vancouver Airport Authority. Mayor Dan Ashton said Penticton’s inclusion in the video will benefit the local tourism industry. “It brings the Okanagan to all the travellers coming through the airport,” he said, after a ceremony at City Hall, where YVR officials presented the grant. Spirit of B.C. Committee co-chair Nora Haft said Penticton’s inclusion in the video represents a “great opportunity” for the city. “It is a huge opportunity for us to showcase (Penticton) to the world,” she said. The committee will now go about selecting a videographer to produce the video, said Haft. “That will be our next step,” she said, adding that the final piece will likely include a combination of new and existing footage.
The piece’s premier is scheduled for sometime in September at YVR, said Paul Levy, vice-president and planning 2010 Olympics and Paralympic Games for the Vancouver Airport Authority. Levy said the authority chose Penticton to be part of the promotional feature because it wants to promote all parts of British Columbia as part of its mandate to generate tourism.
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