Tuesday, January 12, 2010

Beaver magazine finds name all wrong for Internet

Canada's second oldest magazine — the venerable, Winnipeg-based history publication The Beaver — has been forced to change its name after 90 years because the title's inadvertently sexual connotation is getting caught in spam filters and preventing the publisher from reaching a new, life-sustaining generation of readers online. The surprising rationale behind the rebranding plan wasn't revealed in a statement issued Monday announcing that the magazine — being relaunched under the name "Canada's History" — would hit newsstands in April.

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