While the B.C. government was busy with what now stands as the
province’s worst example of government communications on a major public
policy – selling the harmonized sales tax – it discouraged BC Hydro from
distracting the public with a sales job of its own. Which is why
officials at the Crown corporation have waited until this month to
launch a new ad campaign to persuade British Columbians that smart
meters are a good thing. Driven by a government-imposed deadline, BC Hydro is already well
into what it is touting as the fastest smart meter installation program
in the world. So the print, radio and television advertising blitz on
behalf of the $1-billion program is coming after the point of no return. And if there is a lesson in the backlash to the HST, it is that British Columbians don’t care to have change forced upon them. British
Columbians first were told in 2007 that the new meters were coming, but
details wouldn’t follow until the installation contract was signed
early in 2011. In the meantime, completing the picture that
British Columbians have no choice in the matter, the meter program was
exempt from review by its regulator, the BC Utilities Commission. With
BC Hydro constrained, opponents of the technology have had the field
mostly to themselves to raise concerns about health, privacy and job
losses. Their message got through to municipal politicians, who united behind a call for a moratorium at this year's gathering of the Union of
B.C. Municipalities. The annual UBCM convention is also where the
smart meter story starts. It is where, in 2007, then-premier Gordon
Campbell locked the province into the program. “We will give BC Hydro
new direction to help all residential and commercial customers to
install smart meters.” It would create a modern electricity grid that
would encourage customers to use energy at non-peak times, he explained,
to encourage conservation. “I’m announcing today that we’re going to do
what it takes to have this project fully in place within the next five
years, by 2012.” Those same mayors and councillors who dutifully
applauded the premier’s green energy plans then had plenty of reason, by
the time they met this September, to reconsider the power of populist
forces. Mr. Campbell is gone, forced out by an unprecedented backlash
over the imposition of the HST. And his departure still left his B.C.
Liberal government crippled, facing a long mop-up job after losing a
referendum on the tax.
(more)
No comments:
Post a Comment