Canwest News ServiceTORONTO — When Torontonians learned of a B.C. Coors Light billboard with the slogan “colder than most people from Toronto,” the reception was so chilly that the company now says it is pulling the ad.
Ferg Devins, Molson Coors Canada chief public affairs officer, said the company will pull about 30 billboards that ran throughout B.C.
“We basically realize we’ve had a misfire here,” Devins said. “It was a local insight. The intention was kind of playing off an East-West rivalry, but we’re sorry because obviously we’ve offended some people.”
Shortly before noon EDT, Molson Coors Canada announced, via Twitter, that it decided to pull the ads, which are part of a Coors Light campaign that encourages people to complete the phrase “colder than ...”
The ad that has caused all the controversy was designed by the firm DraftFCB, which is based in Toronto.
-------------------B.C.'s billboard pokes fun at Toronto
Petti Fong Western Canada Bureau Chief The Star.Com
VANCOUVER–They're mocking Hogtown again.
A new billboard campaign in British Columbia for Coors Light declares the beer is "Colder Than Most People From Toronto."
1 comment:
Horrible!
Another example of this country being rules by things Toronto-centric!
BOOOOOOOOOOOO!
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