Lachlan Labere - Salmon Arm Observer Published: September 14, 2010 6:00 PM
The sound of rolling thunder may fill the streets of Salmon Arm next July as an estimated 10,000 motorcycle enthusiasts arrive for the first Sturgis North motorcycle rally and music festival. This is the hope and vision of Sturgis North Promotions Inc. head Ray Sasserville, who has named his company after the popular Black Hills Motorcycle Classic rally that has taken place in Sturgis, South Dakota for the past 70 years. Sasserville, with partner and Summer Stomp Society treasurer Steve Hammer, presented this vision to Salmon Arm council Tuesday.Sasserville explained the South Dakota event, held Aug. 9 to 15, attracts more than one million people, himself included. Sasserville explained that he used the time to meet with Sturgis mayor and council, the chamber and local hotel owners and asked them to explain the demographics of participants. He said those who attend the rally tend to be 35 years and older, usually with an above average income, and a desire to buy things.(more)
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