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| HST on Poppy cxld due to public outcry 2010. |
This year, for the first time in Canada, British
Columbians can use their mobile phones to text donations to the Royal
Canadian Legion’s poppy funds. “This year we’ve added a new and easy way for you to give,” said Jim Howard, with the legion. “
You simply text the word poppy to 20222, reply yes to
confirm and a $5 donation will be added to your mobile phone bill. We
receive 100 per cent of the donation.” The mobile giving program is part of a brand revitalization project at the Royal Canadian Legion’s B.C. command. Executive director Inga Kruse says the legion is giving
its brand a facelift that includes the introduction of new technology
and new, more modern ways for supporters to remember, join and give. “We want people to know we’re more than a social club.
Any Canadian over the age of 18 can join the legion — you don’t have to
be ex-military,” she said. The legion in B.C. has 65,000 members, contributes $6.5
million to community programs each year and legion members volunteer
more than 600,000 hours annually.
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